Author Marketing & Design

Crafting inspiring, authentic and beautiful things™ for authors. (just like you.)

Hey, I’m Ada and this is Archetype.

A creative studio with over 15 years of marketing and design talent focused on supporting romance authors in living their best marketing life.

I've been eating, sleeping, and breathing marketing for as long as I can remember. When I rekindled my love affair with reading, I knew I had to blend my marketing know-how with my obsession for romance books —and just like that, Archetype was born. I'm all about making marketing magic accessible to everyone, and nothing excites me more than helping authors craft unforgettable creative that turns heads and sparks engagement!

You’ve just written a whole book (holy sh*t good job), and now need to market it, create engaging content, manage a calendar and also make time for you. For debut and indie authors who know this routine already, it can be exhausting. Let us help you do this work so you can focus on what you love to do the most.
We’re happy to provide support, guidance, organization, design, and friendship (including virtual hugs and high fives) as you publish, promote, and share your book.

The Packages

Tier 1

Em–Dash

$650

Custom Book Launch Plan + Marketing Calendar
Launch content graphics package
3 Aesthetic Static Images
2 Reels

Note: Availability subject to author publication timelines and overall booking calendar, minimum time required for full engagement is 3 months.

$USD, taxes included. Payment plans available

Tier 2

Semi-Colon

$725

$USD, taxes included. Payment plans available

Custom Book Launch Plan + Marketing Calendar
Launch content graphics package
6 Aesthetic Static Images
2 Reels

Note: Availability subject to author publication timelines and overall booking calendar, minimum time required for full engagement is 3 months.

Tier 3

Exclamation Point

$850

Custom Book Launch Plan + Marketing Calendar
Launch content graphics package
Book Sticker Set Tie-In
12 Aesthetic Static Images
4 Reels

Note: Availability subject to author publication timelines and overall booking calendar, minimum time required for full engagement is 3 months.

$USD, taxes included. Payment plans available

View Full Package Details

We offer the following as individual services or add-ons to any package

- Custom Marketing Support - including bespoke marketing plans and content calendars
- Beautiful Content - on trend, engagement-grabbing graphics (i.e. movie posters, record album covers, trope receipt, etc)
- Branded story and reel templates
- Image Packs - 2, 5, & 10 image sets
- Custom Marketing Roadmap – A personalized action plan tailored to your book and brand.
- Social Media Audit – get insights into your analytics and suggestions on what to optimize
- Follow-Up Support – Optional ongoing check-ins for accountability and fine-tuning.
- Sticker Tie-Ins - Custom sticker sets or sheets
- Convention Support - including banners, table runners, tote bag design